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hey I'm Rachel Pearson am speaker at , SHL funnel hacking live and a , member of Russell Bronson founder of , click funnels inner circle I'm super , excited to share with you this video in , which I am going to teach you how to , create funnel snow funnel sand landing , pages are really interesting people ask , me all the time how did you learn to , understand funnel show did you find what , converted and the fast and dirty is I , just did it that was one of the hardest , things but I'm gonna share with you , three things that can set you up for , success and if you wait until the end , I'm going to share with you an amazing , resource funnels that finally convert my , favorite value-packed freebie that is , going to set you on the right foot to , getting a funnel that does exactly what , it says finally convert now to build out , a funnel there are several different , routes that you can go either you are a , phenomenal web developer and you can , create your own funnel using landing , pages that are custom coded or you can , use a convenient software for example on , bounce or lead pages or my absolute , favorite click funnels click funnels , makes it super easy to put together , funnel sand landing pages that finally , convert that's why I love click funnels , but one of the things that you have to , remember and this is quite possibly the , most important tip as you build out your , landing page sand funnel sis that it is , function over form it's hard to say , basically beautiful funnels arena't , always what you think they're going to , be they don'convert as well as you , would like , in fact'm telling you astray about an , ugly funnel that I have that converts , every single day one time the founder of , click funnels Russell Bronson saw one of , my fun nelson a call that we had and he , was absolutely perplexed mean I know , my funnel was ugly but he was like this , converts and I said yeah it it totally , does and he said but to your warm , audiences right I said well it converts , with both warm and cold audiences , he pushed again but you mean they'vie , seen your videos right no cold audiences , convert on this funnel even he was , perplexed because it was pretty , hideous model the bottom line is you're , building out a funnel is outdoes't have , to be perfect and sometimes the uglier , or more functional they are the better , they perform so don't be too Hardin , yourself in the process of building out , your first funnel number two done is , better than perfect this one's huge and , I wish somebody had drilled it into my , head earlier because I think one of the , biggest things that keeps the funnel , from converting is that it never gets , finished a lot of funnels sit there with , no ability to be used and tested and , tried they're not even given the , opportunity to convert so how do you , know if your funnel convert if you , haven't finish edit and put it out there , for the public to use so what highly , recommend is that you just finish that , funnel once you finish your funnel now , you have the ability to go to my , favorite tip which is number three split , testing now I'gonna give you Little , advice that's different than what most , people say about split testing split , testing is not something as simple as , red button or green button the word the , or the word that it's not like that , split testing is the opportunity to try , two things that are very different from , each other and see what performs the , best let's say for example I was gonna , have somebody over to my house and I was , going to offer them a pair to eat or , coffee this is pretty polarizing right , you either want coffee or you want to , pair it you either need caffeine or you , need some food very different whereas if , I were to say , do you prefer this mug or it's slightly , more centered or this mug you kind of , say don'really care it dozen't , matter as much that's not going to make , as big of a difference as testing out , two things that are drastically , different from one another so as you are , building out the split test on a funnel , that is converting or at least being put , in front of the public I highly , recommend almost scratching the first , model completely and starting allover , trying something totally different , always remember that comparison the , caffeine or the food right that is going , to help you with creating split tests , that actually make a difference to recap , number one function over form number two , done is better than perfect , and number three split testing needs to , be drastically different from A to But , wait know you love this if you're also , going to love my awesome value packed , freebie funnels that finally convert so , click the link below and grab your copy , of it and be sure to like this video if , you found some value Inuit or if you at , least liked my comparison of Kathleen to , pears you know because that's kind of , fun and be sure to subscribe Tommy , channel so that you don'Tim's any of my , videos trust me you don't want to I'll , see you next week .