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In this video, I’m going to show you 3 emails campaigns every drop shipper should use in , W , But I won’t stop there , I’m also going to explain why emailing your customers is one of the most effective ways , to bring in sales, build a relationship with your customers, and grow a sustainable business , By the end of this video, you’ll know: , How email marketing can help you reach more customers than Facebook , 3 essential email campaigns for your store Email hacks to increase conversions , Ready to get started? , Let’s go! , Hey everyone it’s Jessica from Oberlin , I’m excited to show you what essential email campaigns you need to grow your business , Email marketing is effective in any commerce business, but it’s especially useful for , drop shipping , Drop shipping, by the way, is one of the easiest ways to start an online business , Instead of buying tons of inventory for your online store, you only order products when , you get sales , It’s low-risk, but being a successful drop shipper requires constant learning! , Make sure you hit subscribe so you never miss our weekly tutorials, drop shipper interviews, , and product recommendations , Let’s get back to the topic at hand , Emails have been around for almost as long as the internet itself, so why are they so , important in W? , Today, there are countless ways you can connect with your customers , As a beginner drop shipper, you need to find out where your customers are hanging out online , so you know where to advertise to them , Most beginner drop shippers are tied between using Facebook or Instagram , But it’s essential you use email marketing as well , W% of Americans use Facebook W% of Americans use Instagram , W% of Americans use email , Currently, W% of Americans use Facebook and W% use Instagram , However, over W% of Americans use their email! , That’s a huge audience , Of that W%, W% of Americans check their email 1-3 times a day! , Other than newsletter subscriptions, people also use their email for personal and professional , communication , An email inbox is personal and private , This is the perfect place to have a 1-on-1 conversation with your customer , There is no other advertising method that allows you to have a constant and personal , relationship with your customers without burning through your advertising budget , Speaking of burning through your advertising budget, it’s time to compare email marketing , to Facebook marketing to see how it stands up , The first and most competitive difference between email and Facebook marketing is the , price , You have to pay to run ads on Facebook , If you’re testing different products, locations, or ad copy, this cost can quickly add up! , Email marketing on the other hand is free , Email services for new stores usually have a free plan, so you do not have to pay anything , until you have a big customer base , Unlike Facebook, you can send and test as many emails as you want with your customers , Not only is email marketing free, it gives you more freedom and space to talk to your , customers , When running a Facebook ad, you’re limited in what you can say in the ad copy , You’vie got to be short, and the structure does not allow you to connect with your audience , When sending an email, there is more space to personalize the experience for your customer , You have more room in the title and the body to share your content , Providing your customer with value in addition to a promotion is more effective at making , a sale , Finally, email marketing has a huge advantage over Facebook in where your customer sees , your message , When running a Facebook ad, one of the challenges is communicating your message genuinely , No matter the placement, it will be labelled as an advertisement, which makes it harder , for your audience to notice it , Emails on the other hand are sent directly to your customer’s inbox , Someone’s inbox is a place where you can personally engage with them, a connection , you can not accomplish through an online ad , An email allows you to connect with your customers over their morning coffee or lunch break , Emails are also more effective at re targeting potential customers , One of the oldest rules of marketing states that most customers need to see a product , 3-7 times before they buy it , That’s why If you run Facebook ads, it’s important to show the same ad multiple times , to the same person , But on Facebook, you have to pay to show your audience an ad multiple times , With email marketing, you can continue to send emails and personalize the re targeting , for free , Are you excited about emails? , Great! , Before I jump into the three campaigns drop shippers need in W, I’ll explain what an email , campaign is , An email campaign is a message that you share through a bulk email to your store’s contacts , Have you ever signed up to a mailing list and automatically received an email? , That’s an example of an email campaign , There are endless types of campaigns you can create to send to your customers , I am going to tell you about 3 essential email campaigns that every commerce store needs , to have , Welcome Email , The first campaign your store needs is a welcome email , You can set up an email to be automatically sent to anyone who fills out a popup form , on your store , You can add a popup form to your store in a few different ways , Some email services and Spiffy themes have pop-ups built into the theme editor, so check , there first , Otherwise, you can find a variety of free email popup forms on the Spiffy App store , You might be wondering, what is the point of sending a welcome email to your customers? , On average, most emails have an open rate of W%, while welcome emails have an open , rate of W%! , This is your chance to share your brand and message with your audience , The more familiar someone is with your store, the more likely they will be to purchase from , it , A simple and effective hack for welcome emails is to add a discount code inside , For anyone about to make a purchase, they’ll leave their email just to use the discount , For anyone just browsing, they will leave their email in case they want to make a purchase , in the future , If a prospect dozen’t convert, having their email is the next best thing , You can start engaging with them and getting them familiar with your brand , Eventually, they may convert if there is a promotion or product they see that catches , their eye , Also, you can use their email to build lookalike audiences in Facebook , Their intent to purchase makes them a perfect audience to target , The second type of campaign drop shippers need in W is an abandoned checkout email , 2 , Abandoned Checkout Email , Statistics show that over W% of checkouts are abandoned online , Abandoned checkout emails let you follow up and close this gap , These customers have shown they want your product, they just need another little push , You can remind your customer of what they wanted, give them an easy link back, and even , offer an incentive to complete the purchase , Spiffy has an automatic abandoned cart email built into the platform , In the Checkout Settings you can set it to automatically send the email after a certain , amount of time , you can also use an app from the Spiffy App Store or your own email service , Abandoned checkout email apps allow you to automate up to 3 follow up emails to your , customers! , Add a discount to the second or third email to really seal the sale , To really boost the effectiveness of your abandoned cart emails, I suggest adding emojis , to the title , Over W% of brands reported a higher open rate when using emojis in their subject line , Also, less than 7% of businesses are currently doing this , Meaning, your store’s emails will stand out in your customer’s inbox , This hack will help you catch your customer’s attention ahead of the competition! , The third campaign your store needs is an automatic thank you email , 3 , Thank You Email , You might be wondering why you’d email a customer if you’vie already made a sale , First, a thank you email will allow you to strengthen a personal connection with your , customer , . One study showed that customers are W times more likely to be top revenue generators when , they have highly personal experiences with your business , Not only will a thank-you email allow you connect with your customers, it will help , in getting them to return , And returning customers are vital to your store’s growth , That’s because it’s 5 times cheaper to sell to a returning customer than to a new , one , If you only focus on acquiring new customers, you will burn through your advertising budget , quickly , Customers that had a pleasant experience shopping in your store are much more likely to purchase , from it again , Wondering how to write an effective thank you email? , Keep it short, simple, and imagine you are writing a thank you card to a friend , Sign off with your name to show that there is a real person behind your brand , It dozen’t hurt to throw a discount code at the bottom for the next time they visit , your store! , Over to you! , Have you ever read an email that completely grabbed your attention? , What was it, and what stood out to you? , Please comment below so everyone can get some inspiration for their campaigns! , Thanks for watching , Until next time, learn often, market better, and sell more.
