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Hi, I'm Patricia Spark, SEM Analyst here at King Host , And today I'm going to talk about 5 common question of Email Marketing. , I'm going to bring 5 responses that along with King Host's email marketing tool will help leverage , your business, advertise your product and attract a lot more customers , So let's go to the first question , What are the types of email marketing? , This is a very common question and there are several types of email marketing , And I even invite you to go to the King's blog to see all kinds in more detail. , But I'll talk about the top three , The first and also the most common is the Newsletter , While focusing more on content , it is also a type of email marketing that aims at conversion , and result in sale. , So if you have a content site, for example, it's a great way , keep your readers up to date on what you , that is being published on your site or blog. So it's nice to have , a certain periodicity, from time to time , a newsletter talking about the latest publications, news , and thus maintain the engagement of your readers. , If your site is e-commerce, it's also a cool way to hold a conversation , with the client and bring other relevant information. So, for example, , is an e-commerce of gardening products , So how about sending out a newsletter talking about the latest articles , published on best practices , how to make the most of these products that are , being offered. , Then it can also be used for other types of website, and break that , idea of email marketing always talk about promotion , sales and conversion. , Another type of ordinary email that can work very well is the launch email , it is ideal for talking about other products that are going to be launched in the store , or things to come, not necessarily a product, some event , something that is being released. Any news that will be sent first hand , for its customer base. , So at launch it's cool to explore what's going to be , like that will happen. Sometimes a teaser can be sent before, speaking that there is something new , then send an email , speaking of the product being launched. , So this is also a legal practice to break that promotion email routine , and email newsletter and already helps leverage direct to , sale of this newly launched product , or that you are just making available to your customer base. , So if you have a shoe store, for example, and this is launching , a new line of boots for the winter collection. , Send a posting email and maybe add up to content , extra , talking about how to use the best, with what combines , with what does not match or suddenly, send a launch email , and then at some other time, send a newsletter , with legal content related to this. , So one kind of email might end up being interesting and talk to another , to generate more fluid communication with the customer , The third very common type, perhaps the most common of all , is the sales campaign, here the focus , is totally in conversion. , So when the goal is to talk about some promotion, exclusive discount , sense of urgency, a campaign , which will last W hours, W hours, which must be communicated , totally focused on selling at that time , this is the ideal type of email. So he has to have a little communication , more aggressive, a subject that attracts more attention , a focus suddenly on the size of the discount being offered , values or percentages, but this objective now , is bandage. So here we will have a totally different footprint , and a much more focused approach , in the conversion directly. And this is the email. , sales campaign. It is very interesting mainly for , e-commerce, we see this very commonly on the day , which is the sending of a specific campaign, specific promotion , that's rolling, this is a very common type too and it's the third one I'm talking about today , So summarizing the 3 types I brought today: , Newsletter, launch email and sales campaign. , All these can be done quietly with the tool , of King Host email marketing. Then just choose the template , think about your strategy ... We'll talk about it later too , and if you want to know more about other types of emails that are many , just go to our blog that will have a complete article there , bringing more information. , Today's second question is: It is like creating a , e-mail marketing? , Just like any other media, we have to think about frequency , and content, as that will impact my client base. , My recommendation is to create a calendar and think , what emails are going to be sent, what is the content of these emails , what is the objective with it, how often , I'll do these submissions once a week, twice a week , will depend very much on the engagement of its base and on which , segmentation's I'm going to send these emails. This all has to be planned , in advance so that it is only scheduled, sent , and then we can collect the results and think about the strategy , the following calendar. , So for example, if you are going to send a posting email that people , talked there in the types of emails. , Think well about the dates , days of the week, the times you have , higher opening rate. , And try to send in moments like these, to have a bigger impact. , Of course you will only get this kind of information at the time you generate the report , to try to understand what was the result of previously sent emails , your history. This is possible with the email marketing tool, , then it is interesting to survey this information , to think of strategy as assertively as possible. , And remember to take care of this frequency. We know nobody likes , to be impacted daily with a multitude of emails , of promotions and more. , So we have to know who our base is, what she's interested in. , what kind of email does it open more , and create control over it. , So for example, if I'm sent a newsletter today , who knows tomorrow ... tomorrow or two days from now, three days. , I do not send a posting email or send an email from , promotion. So I have to go through that , I can not impact my client every day with the same kind of content. , It is massive and will end up generating opt out , which is when he asks to leave the base and stop receiving the emails. , Then define a strategy that really agrees , with the behavior of your base. If your opening rate today is , W%, meaning most of your customer base , is very interested in emails sent , and always opens, interacts with them, great. This gives you much more freedom. , to increase the frequency, if not, if you have a low aperture rate , there for W%, W%, , very opt out when the frequency of uploads increases , so send an email once a week, once a month , or with a higher frequency, will bring much better results , if you keep insisting on frequent sending. , The third question is how to set the subject of the email? , My suggestion is to always test , test and see which works best and from this, get the results , and think about new subjects. But it is very important to keep in mind that some , for free, for example, may end up leading , the email to spam. So you need to be very coherent. , What's on the subject? , and what is in fact email content. So you will not promise in the matter , something that is not being offered there in the body of the email, even because we know , that the subject is what will attract the first step , after he opens the email, that is not the most important thing , he has to click and be interested in that content , so it's no use getting the slot and losing the customer right away , So it's important that I manage issues that are relevant , that they are honest, that is, that they are in fact related , with the content that I am presenting, but also , attractive and interesting. So it's always cool to bring , in a moment, the discount that is being offered , bring a call to action, which is to call for action, then , "open this email", "see here exclusive offers for you" , the sense of exclusivity works great with the base of email marketing , because they are people who will receive the first offer , they registered to receive this information. Can be , both exclusive offers and offers that are being offered first , to the base of mails. So it's cool to point all this out there, , on the subject. Another thing that works very well, is the question , of "do not lose", "it's only until tomorrow" , or "only in the next W hours" or "you have until , W hours to complete your purchase and take advantage of the discount ". , This sort of thing works, too. So my recommendation , is test different subjects , send email with a format, then try a different subject , and so go testing and accumulating , to know what works best for your base. , Because this also varies greatly, the type of product being offered , the customer base for who is being sent , also ... what is the engagement that this , base has with your emails. Then all this will influence the result , What are you going to have later? So defining the subject is also a matter of , understand, analyze and test. , The fourth question is: How to create a customer base , interested in receiving my emails? , Yeah, , this is one of the most difficult steps, because it's no use sending email , marketing for a very small base, for example has W , people at my base , or maintain an opt-in strategy, a strategy , acquisition basis , to work after the email marketing submissions. This is one of the most , challenging, so it's important for us to have a clean foundation. , The first tip is: Do not buy base. , Think about acquiring a base in an organic and quality way. , The purchased base usually has a very low engagement and ends up having an opt out rate , of abandonment, of very high subscription , then it is not worth it and the cost can be , Too bad is not it? It can be a very high cost and end up bringing a return on investment , very low. So it's important to think about it the moment you , forming a customer base. A recommendation , mine is that you have on your site a form , for e-mail registration, so that customers can register , to receive your emails and this can be done with your own , King Host email marketing tool. There is no secret. , But it is important that it be done in this way so that it is a very clear and , transparent, in addition, during the process of purchase in a virtual store , for example, it is possible that , asking this during the process, if the customer wishes to receive , purchase information during this purchase process. In , some stage of the buying process. So he is also a qualified person , he may be making a purchase today, if he is interested in another product tomorrow , the moment he receives an email from you. So he is already , a client who is more likely to convert and who is interested in , fact in what is being offered. So think of this kind of , strategy is quite important. Another relevant point , is that every email needs to have an easy choice , of unsubscribe , It is very bad experience for the consumer who does not stop receiving , email from a company, you want to stop receiving and can not , unsubscribe. So it's very important to worry about that as well. The experience that , the customer is having this receipt. Then the moment he , want to leave your base, he has to have , this possibility , within reach, needs to be an easy process. , This list will be built little by little, so another tip , legal is also to provide interesting matters , to your client, so that he , can download this material and put his email there , so that you can impact it in the future with other materials. , So for example, a clothing store , can provide a catalog with tips on how to , wear those clothes, in which situations, some kind of material , this format. , But that can only be acquired , there by the client, by the visitor of the site, if he leaves , the email to register and he will receive, you are , news, newsletters from your site as well. , So this helps in building a foundation , healthy and rich. And it is important, because often , the stores end up creating super rich bases, super , complete and of quality, but do not work them afterwards. But , so it's important that you have both sides, a good email base , and also a good email marketing strategy to impact , These people. It is no use to collect such valuable information , if you can not impact afterwards and it also does not help to have an excellent , planning ... dissemination strategy , if it does not have a quality base. The fifth and , last question is "What tools can I use to send emails?" , to Kin ghost , have an email marketing tool, are priced plans , and excellent features for basic targeting. , She also has click-through maps to view all links , most accessed. And also exclusive templates , anti spam robot , report to analyze your strategy. , and avoid any future mistakes. , If you are already a customer, you can try the free email marketing tool , the tool is also available for resales , so if you are a developer or agency you can also , offer to your customers , Access the site here in the video description and contract your email marketing now.
