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in this video I'm going to show you how , you can double the click-through rates , on your emails check this out one free , help to grow your business go to W , Wac om writing your own business one of , the things you absolutely need is a good , CRM system CRM stands for customer , relationship management software and it , gives you the ability to be able to , market to your customer son an ongoing , basis , now many people use systems like , Mail Chimp and Aberrant I contact which , is okay to get started once you learn a , little bit more you may want to upgrade , to a system likeactivecampaign , Infusions the one that use which , is coelenterate now we're going to , more details outcry in another video , but what I want to do is show you one , cool thing that you can do if you're , sending emails out to your customers on , regular basis now when you're sending , out emails one of the things that you , should add is something to grab people's , attention now one of the things you want , to do to grab people's attention is to , add an image into your email but not , just any image you want to add a moving , image which is what's known as a GIF , image so a GIF image is a new file , format which is like a still image but , it's actually moving let me show you , exactly what I mean so here we're , looking at one of our emails right now , and you can see we'vie embedded and image , but this image is actually moving and it , kind of looks like avid and so many , people then will click on this play , button in order to watch and then , they'll leave and go to our website , where they can consume that information , now how we created this GIF is actually , by using a free piece of software which , is available from a website called Gopher , jiffy is like YouTube of GIF images , now there's a great service that you can , get for free which is called defeat , Capuchin in order to find it simply , do ago ogle search on goofy catch and , it'll be the first link that comes up , then once you're there you can download , Little piece of software to your , computer that'll take around W seconds , then what you do is you take one of your , videos and you upload it to a service , like YouTube then what you do is you , click play on the actual video then you , go up hereto GIF it and you then start , recording and what you do is you record , for three seconds I'm going to do that , right now , one two three and then I'going to , press stop so we have now is an image of , the actual video then what we do is we , go save and we save that image to our , computer , then once safety computer you go back to , quorum system and you add in an image , in the same way you would still image , only this time it'actually going to be , moving and the end result is an email , like this that grabs people's attention , encourages more people to click so there , you have it a fantastic tool that will , help you to add more interest to the , emails that you send and by the way you , can also use this on your website Orin , any of your social media channels as , well so why don'you check out the , software today if you'vie enjoyed this , video then why don't you share it with a , friend and I look forward to seeing you , at one of our live events see you next , time want more great tips to grow your , business then it's time to attend , Australia's be stone-day business , workshop go to fifty two ways calm and , claim your free tickets today
