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- Wanna get more leads from your marketing? , Build better conversion funnels! , In this video will break down seven tips on how , (fast music) , Hi, I'm JB with Marketing W , And we help small businesses grow , with our marketing and design, , talent technology, through our #1 , marketing platform, Marketing W , We call marketing and design, MAD, and we love MAD , And, hopefully, these videos will help you , fall in love with MAD too , So, make sure to follow us , to learn tips, tricks, and strategies , to grow your business and fuel your brand , (jazz music) So, here's the deal , You should have a really solid conversion funnel , for every single product and service , that you sell, and that you offer , The thing is, a lot of brands drive traffic , to one main website homepage or one main category page, , and they don't really theme it out all the way down , to the individual product or service level , And that's what really needs to happen to find success , So, let's talk about the conversion funnel, , and how you can build a stronger , conversion funnel for your brand , Seven tips on how , Let's get started now , Tip #1 , Don't try to do everything at once , Try to just prioritize your best products , and services and start there , Just start with one conversion funnel , Get that right, and then build one , for the next product or service that you offer , And so, that's key , And what you're gonna wanna do, , thinking of this in terms of the beginning phases, , is where do you want to be visible in the first place, , to get people into the funnel , So, tip #1 also has to do with visibility , and where does that make sense , Think about where your customers live , Where are they spending their time, , whether it's on Facebook or Google or Instagram? , What are the things they're searching? , What are the type of people they are? , And how do you get there? , That's the first thing , You have to be visible, , so that you can get people aware of you, , so they can enter into your conversion funnel, , in the first place , So, tip one, prioritize your best products and services , And then think about where you need to be visible , to get people started into the funnel , Tip #2 is, you don't want waste going into your funnel , If waste is going into your funnel, , it's not gonna perform well , Maybe, it dozen't mean your funnel is bad , It just means that the traffic going into is bad , So, what you're gonna wanna do is, , you're gonna focus on wherever you're visible, , what do those people want to see to enter your funnel? , Make it very clear, whether it's a call to action , that's very concise and very appropriate , for that relevant audience, , so that they enter into your funnel , And make it so clear that they don't enter , if it dozen't make sense for them , For example, if you're offering something for free, , that might get people into your funnel, , but, maybe, it's not the traffic you're looking for , Maybe, you want to say, it's free, , but it's a seven day trial, , or there's an additional charge for something, , just to prevent wasted clicks , You don't want wasted traffic going into your funnel , So, think about what your audience really wants , at the end of the day, give that to them, , and make sure that you deliver on that in your funnel, , and you'll see a higher conversion rate , So, tip three is where it really starts , with the conversion funnel, and that's your landing page , So, when somebody sees you on your Facebook, , or Instagram, or where you want to be visible, , they see that call to action , you'vie really thought hard about, , it's enticed them to click into your funnel , This is when they enter your funnel, , and that's called a landing page , Your landing page needs to be concise , and make sure that it lines up with , what they saw on the advertising copy , If the advertising copy matches the landing page copy, , you're gonna have a higher conversion rate , Give 'em what they want , Think about what they want at the end of the day from you, , as a brand, and give that to them , on the landing page above the fold , Meaning, they don't need to scroll down, , whether on their computer or on their phone , They can see that content above the fold , right there, and they can move further down , the path of your conversion funnel, , which is called a call to action, , then click to the next step , Tip #4 on your landing page, with the call to action, , includes some social proof and some trust badges , This is gonna build their confidence , Maybe, people are hesitant to take that next step, , to go to that next step of your conversion funnel, , and seeing things like your number of ratings , and reviews, and how high those are, , maybe, some of your affiliations, and awards, , and accolades you'vie won over the years, , how many followers you have on social media , All those little things subliminally build trust , in our mind to get the user to take that next step, , and move further down your conversion funnel path , Tip #5 is to make sure that you re target , the people that enter your funnel , Not everybody's gonna go into your funnel , and reach the end, which is becoming a lead, , or making an online purchase, you know, , ending up with the goal you want them , to end up with in the funnel , They're not all gonna do that when they enter the funnel , And that dozen't mean it's bad traffic , It just means they got interrupted , Maybe, they're not ready to buy right now, , or call you right now , They are just in research mode , Maybe, they were driving down the road , at a stoplight when they searched, , then they moved on, then they forgot about it, , two days later, they remembered , There's a million different reasons as to why , they don't call you or fill out the form , So, the key is to stay in front of them with re targeting , So, make sure that your tracking everybody , that goes into your funnel , And you're building targeted, relevant, , re targeting campaigns that show them , follow-up advertisements on different social sites , and across the internet online, as they browse the internet, , that are renting space in their mind , So, when they are ready to make that decision to buy, , they think of you first , Tip 6 , After somebody converts through , your conversion funnel, they get to the end , Success, right? , Make sure that you follow up with them , Enter them into your CRM database, , make sure that you follow up with automated email campaigns, , and continue working with those customers , to increase their lifetime value , If you can get every customer to buy from you , just one more time, think about what that does , to your revenue , And if you have leads coming in, , if you can close just W% more of those leads into accounts, , think about what that does to your revenue , And that comes down to marketing automation, , and using tools like a CRM and email marketing automation , to generate that nurturing cycle that you need , to drive more revenue down the road , Tip #7 , Make sure to follow up after somebody , does become a customer and thank 'em , And after you complete the work, , or you ship them the product, ask for a review , If you can get every customer to send a review in , about your brand, that's a positive experience, , that's gonna bring you more business in the future , And if they can send a referral, that's even better , Think of every account as a twofer , If you could make every account , and every customer a twofer, meaning they bring you , one more, that doubles your revenue , You're getting twice as many sales , for the same marketing dollar because you're asking , for reviews and referrals , Bonus tip of the day, check out , your competitor's conversion funnels , Look at their advertisements online , Click into 'em , Do they have a landing page that matches , the ad copy that got you to click? , And what's the conversion funnel look like? , What's their call to action? , What's the next step? , How easy is it? , How fluid is it? , If you can just, you don't have to reinvent the wheel , You can just take what's working out there , in the world and make it work for your brand , That's gonna speed you ahead in your process , of seeing results , So, thanks for watching , I appreciate your time , Please share the video if you have somebody , that you think this would make sense for , Follow us for more content like this in the future , We appreciate your business and your time, , and happy marketing , (jazz music)
