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in this lecture we're going to go into , sales funnel what a sales funnel is why , it's essential and what the major , components of it are so let's let's , let's gonad take a look at that here's , a pretty typical representation of a , sales funnel you have your lead , generation sources it may be emails , search you may be social media then they , land on your website once the land on , your website they have to convert and , also when they land there a highly , recommended that you capture their their , basic contact information which is the , name and their email and then hopefully , that will turn into a sale or or or I , offer you point them to and then there's , follow-up and I will go intently , bit further but the with the visitors , capture and that's attracting your , potential customers and it USN't , everybody it has a specific type of a , customer or visitor that you showed that , you should be going after and that was , covered in a previous lecture and that , may be by posting on social media it may , be through you joining a group in your , area of interest it may be through email , if you have a list or you can even buy a , list and if you have a , business-to-business linked in as an , example is a great place to make Kent , contacts and capture leads the next job , of a sales up a funnel is to convert , your visitor to a lead and that's , that's the job of a landing page , whatever whatever you sent them to from , social media or wherever you first made , contact with them wherever you sent them , to that web page that's called a landing , page and it should be very very simple , and it should coincide with what they're , looking for and as Mentioned here's , also where a lot of people fail they , don't do that they assume that their , visitors is going to discover and find , out what they want what you want them to , do that just does not happen you need to , guide them every step of the way and , here's a key point you know which is , just mention is that they land on your , page or your landing page and do you , deliver what is promised like example if , they came to you originally because you , we reselling oranges you better be , selling oranges on your on your page and , not grapefruits or tangerines here's a , key is that leads only turn into sales , visitors can be turned into leads but , that's the job of your landing page now , let's move on to yeah just mentioned , this that the whole idea of conversion , is so important is that the whole flow , throughout the whole sub sales funnel , should all be the same you should be , talking about oranges here oranges here , oranges here selling oranges and then , follow up to people who may not have , bought but they're interested in oranges , I think I made my point here anyhow the , customer engaging and , and ended and the engagement is all , about having that clear flow as i , mentioned right orange orange orange , orange Orange'm going to end this , section and the next is going to be the , landing page and think'm going to , find that very interesting .
