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in this video'll be covering the five , things that you need to consider when , choosing an email marketing system now , normally this is the part of the video , where people ask for subscribe sand , hitting the bail notification icon you , could of course but what think would , be more valuable is if you actually sign , up for my email marketing newsletter , you'll get information on when new , videos like this are released and then , also information on when my weekly , office hours are where I answer your , questions live this video is meant to be , more of an overview and I'll be , releasing videos in the coming week son , the specifics of some of the software , mentioned so let's get started the , number one thing to consider when , choosing an email marketing system is , what is your use case if you have a , commerce store you're going to want , something that allows you to integrate , with Woo Commerce or a Spiffy or , whatever your cart system is some key , features to look for here are shopping , cart abandonment replenishment emails , and recommended productsMailChimp is , such a big player in the marketing , automation world that they can offer , some of these services but you may also , want to consider something that's geared , specifically to e-commerce such as , re marketing or clavier , if you sell digital products you may , want to consider Infusionsoftontraport , or click funnels , Cartwright is ab rand new option from , the creators of webinar jam and I look , forward to doing an in-depth review of , this product as well these systems can , actually replace your shopping car tin , some cases if you're an affiliate , marketer you'll want to pay attention to , the prohibited use cases for any , platform that you choose for instance if , you're considering Mail Chimp as an , affiliate marketer you can read this , fuzzy language about what is not allowed , which is affiliate marketing and what is , allowed which is affiliate links'm , still wildly confused as to what what , they're talking about here or you can go , over to get response which actually has , a landing page dedicated to affiliate , marketing if you're a content creator , you may consider convertible have , features that are dedicated to bloggers , and you tubers such as offering content , upgrade through the form submission if , you have a multi-touch sales pipeline , you might want to consider something , that connects , quorum some serums are now offer , marketing automation such as Sales force , and so ho some email automation systems , now offer scram features such as , active campaign sharp spring and Hub Spot , a couple key features to look for here , is lead scoring and syncing with your , human-generated , emails now the second major factor to , consider is integration with your , existing marketing channels this , includes phone Zambians your , existing website and your Pockmarking , let's start with phone if you're logging , a bunch of phone calls with something , like Ring Central it would be nice to get , that information back into your CRM the , CRM first solutions likes and , Sales force make that easy female , oriented platforms fall short as follows , with sharp spring you can't even look up , a phone number through the search box in , active campaign you can use the search , box to look up a phone number but you , can't do it through the AP Ito log the , phone calls automatically inhibit you , can place calls from within herbicide , system but it dozen'tallow for easy , integration with Ring Central you could , potentially develop your own software or , use third party because the Hub Spot , API does allow you to search for phone , numbers related to phone would be SMS , messaging mini email providers allow you , to harvests access for an additional , price such as sun and blue and active , campaign other swill allow you to , connect through zapper Twila which , is a SMS messaging service if you plan , on doing webinars you might find get , response to be a strong value add they , provide email marketing automation as , well as webinars for the same price as , some companies charge just for the , webinar software if you rely on content , to drive inbound traffic then website , tracking will be important to you this , allows you to see which pieces of , content brought different leads in and , can allow you to adjust your content , marketing priorities some key things to , note here is that Mail Chimp dozen't , offer website traffic king active campaign , does offer website tracking but it's , only from the point in which the user , submits a form so what that means is , that if they , came in on a specific page and then , visited a few other page sand then , submitted the form you'd only understand , which page they came in from the point , in history after when they submitted the , form HubSpot autopilot drip and sharp , spring allow you to see a broader , picture and connect the previously , anonymous website visits with a user , once they'vie been identified the last , thing we'll look at regarding your , existing channel sis your pay-per-click , marketing if you're Underwood's , Zoo and sharp spring have strong , Ad Words integration's you're using , Facebook there's a couple of levels of , integration to consider one is Facebook , lead ads these allow you to , automatically populate the user'surname , and email address from a Facebook ad , some email systems tied directly into , Facebook some require third party , Bridge the second level integration to , consider Facebook is the custom , audiences these allow you to take a , group of emails and target them , specifically on Facebook fora custom , audience to run the minimum size is a , hundred but the recommended size is a , thousand because not all of your , contacts are going to match up with , Facebook users active campaign autopilot , drip Hub Spot and Limply offer , Facebook custom opt audiences the third , thing that we'll look at is features a , major thing to consider is if it , includes the website form or if it , integrates wit ha third party form this , is because this is how a majority of , your email list is going to be populated , they're going to come in to your website , and fill out a form , so some email providers do offer form , embed sand some do Nita more advanced , feature when looking at form embed sis , the progressive or two-step form this is , usually attached to higher priced , software but is something that's , available with Hub Spot Infusion soft , click funnels , Par do and Market a natural extension to , forms is landing page builders this is , something that might be included in your , email software or something that you , would want to use a third-party for , mobile apps might be another feature , that you would want to consider this , would allow you to collect contacts , on-the-go review statistics and send , emails from your mobile device Mail Chimp , Weber and get response lead the pack in , the mobile app functionality the fourth , thing to consider is customer support , this could be none this could be chat , email or phone or a dedicated Account , Manager some services that lead the pack , in customer support are get response , with W/7 chat supportable with live , phone support seven days aw eek and , campaigner with W/live phone support , the fifth and last thing to consider is , price MailChimp actually has the most , users because they offer an extremely , generous free mium model where up to W , subscribers are free but you'll note , once you get up to W,W subscribers , that some of the differences in pricing , start to even out and most everyone's , are around the under $level note , that the prices listed here are base , prices and some of the functionality , that we have mentioned may be included , in some higher packages you'll see that , Hub Spot stands out because they are , including a lot of other additional , services compared to the other email , providers this includes landing pages , CRM forms and website as an all-in-one , service to download this pricing chart , visit the article at terrific comm so , now that you know what to look for which , software you choose is going to depend a , lot on your use case refer to the text , in the description below for my , recommendation have additional questions , leave those in the comments section , below also comment on which solution you , chose and why and lastly subscribe to , this channel for other business software , reviews and tutorials thanks for , watching
