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has this ever happened to you that you , click to send an email to your , subscribers only to experience scenarios , like this , oh no y Mae ya email marketing mistakes , are never fun and they can happen to , anyone but there are ways to avoid them , so to go from anode to a we give you , four common non no's an email marketing , and what you can do to dodge them your , readers love your beautiful email the , ones that open it on a computer that is , the other mobile savvy ones see this , [Music] , and send it straight to trash half of , all emails are opened on a mobile device , which means that you must use a , responsive email design that's optimized , for other devices you don't want to miss , out on those valuable clicks turns out , all your call to actions direction , readers to W pages and your tried , usingpersonalization results Ina , subject line that reads hi first name , you miss out on conversions and it's , awkward simple solution never forget to , send a test email to yourself before the , big send out to avoid those clumsy typos , and broken links blasting away thousands , of emails to people that'vie never , heard from you before they might as well , report just spam , not only does it look bad for business , but you also risk being blocked from , sending an email at all , so what to do first off stay away from , purchased email list you have no idea , where those addresses come from , so what you want to do is grow your list , yourself by adding often forms on your , site where the subscriber sat themselves , can choose if they want to give you , their email address or no teach one of , your subscribers are in different , situations leading different lives and , in need of different types of content , from you you're cute content on cats , might not be appreciated by everyone , this is why stellar email marketing , requires some serious list segmentation , we take all the subscribers you have , divided into different groups according , to for example location interests where , they're at in the buyers journey so on , you then tailor your content according , to these segmentation sand you'll see , higher conversion rates and fewer on , subscribers if you're curious to boost , your email deliverable USN't we , have a cheat and a checklist for , ultimate email deliverable help , you reach the inboxes click on the link , here to download at the emailing .
