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hi today we're gonna talk about how to , create really effective landing page , now who watching this have has ever , built the most glorious landing page and , you get yourself set up for tons of , traffic and instead you get crickets , we're gonna talk about some common , pitfalls and what to avoid and how you , can set yourself up for success the next , time you build a landing page one of the , most common things we see on landing , page is the how did I get here effect , you want to give are ally clear , connection to however user got to the , landing page whether that'spay per , click a social connection you want to , acknowledge how the heck Dido get here , in the first place and then remove all , distraction sit's really easy and , tempting to add in some navigation hey , we could do this or you could do that be , disciplined pick one thing and go for , that so key ingredients you need to have , of course simple form where you're , going to to capture information you need , to explain how how the user got there , and you need to have something really , compelling that's the secret sauce just , keep it simple keep it clear and test go , AB change simple factors one at a time , and even if you have let's say five or , ten crickets to begin with start , changing factors along those lines until , where you get to where you want to be , make sure mechanics behind your landing , page are giving you the tools that you , need to succeed so whatever analytic or , testing tools you have make sure they're , connected in an automated way so that , you can test and adjust and succeed and , get those huge traffic numbers to your , landing Page could talk about this all , day long but if you'd like to learn more , I encourage you to check out our visible , firm course on hinge University calm , Thanks talk to you next time
