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hi I'Marisa viva here with today's , edition of mastering email marketing and , today I want to talk to you about what , your email should actually look like , now lots of companies when they send out , their marketing emails believe that the , best type of emails have big graphics , big pictures they might have are ally , big logo of the company or perhaps a , picture at the top or picture of the , person sending the emails they think , that makes their emails more attractive , prettier easier on the eye and that , that'better that is actually really , not the case unless you are retailer , who really needs to send a daily offer , and then you're going to be relying very , much on how your emails look and the , emails are not going to be very worthy , at all then you should not be sending , very heavy graphics with your marketing , emails at all in fact the type of emails , work best are the ones that literally , are image free they look just like any , kind of email that you might send in , your day today business when you send , out a regular email you don't add an , image and that's the way that your email , should look like that's how your email , should look when you send out your , marketing in your marketing emails as , well why is that the case well first of , all there'something about those images , that just screams marketing the second , you get an email with one of those big , batteries you know that somebody is , trying to sell to you nobody wants to , read those what they do want to read a , nice friendly emails from that feel like , regular email like they're coming from , your friend that people are comfortable , reading because it just dozen'ts cream , marketing and that means no big images , there are other disadvantages of images , as well it'snot just their warning , signs that here is a marketing email the , the email marketing platforms don't like , sending those those images either they , will lower your deliverabilitywhich is , definitely not a result that you want , one thing Should say is that when you , do send these image free emails that , just look like any regular email you , don'twat to send a plain text email , that's what many companies might think , is the answer but in reality you still , need to send an HTML email it just has , to be image free why do you need to do , that because you still want to measure , opens and click sand your email , marketing platform will only be able to , do that for an HTML email so it's a , little misleading because normally , people associate HTML emails with images , but you don't want to go plain text for , that reason you won't be able to measure , the success of your emails properly so , go with image free emails people will be , a lot more comfortable with them if you , look at how the big marketers do it you , will see that is inevitably how their , emails look they absolutely do not , bother with banners Amer images , pictures or graphics and that is what , you should be doing as well now if you , would like some help writing the kind of , emails which do get people to buy from , you and to buildup that really close , relationship with you emails where you , can offer your we can offer your best , insights using and build up lots of , great arguments relying on the words , that you're saying and not on the , pictures then I have some great news for , you there is a resource that we'vie , developed called how to write high , converting emails in W minutes or less , it is extremely valuable and you can , grab your free copy down below I'vie put , the link that you need in the , description so just head over there grab , your copy and you'll see how to write , these kind of emails extremely quickly , extremely effectively and , extremely and make them extremely , powerful emails thank you very much for , being here today my name is Miriam , Seville and I will be back next week , with another edition of mastering marked , email marketing thank you and have a , great day .
