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now that you'vie got your marketing , campaign set up and running you'vie , likely created a few landing pages and , ads with leads coming in unfortunately , they might just be trickling in and you , probably want to see mo reaction do you , know what's working and Watson't on , your landing Page be testing is the , key to getting better results knowing , how to run an a/b test as well as how to , interpret your result swill give you a , clear understanding of what adjustments , need to be made to produce the highest , conversion rate possible I'm at a mark , field owner of Peak or a pay-per-click , lead generation agency this is the , seventh of nine videos in my , ridiculously simple guide using Announce , an online landing page builder this is a , comprehensive video series focused on , helping marketers like you dominate the , marketing industry by insentience to , convert more prospects with relevant , landing pages if you want to skip ahead , Tao specific section in the video check , out the description below I'vie included , an outline with time-stamped links AB , testing involves two or more variations , of a landing page ad or other piece of , content and putting them against each , other to see which one produces the best , results when it comes to landing pages , Announce makes this process incredibly , easy the a/Brest center is the home , base for all of your tests the started , tests you want to create variant of , your landing page be sure to simply , create a variant of your landing page , instead of creating an entirely new , landing page if you create an entirely , new landing page you won't actually be , able to run it AB test because that can , only be done using variants once you , create your first variant you can jump , right in and start editing there very , will be an exact copy of your original , page to give you a good foundation for , your changes start with basic level , changes for example you can change the , headline or main photo you can also try , making your lead gen form shorter or , asking for less information or give your , lead from a more prominent position , higher up in the page or on the opposite , side of the page you can also try using , less text on the overall page maybe , replacing a paragraph with bullet points , and so on , the options are endless as helpful pro , tip create a calendar with a plan of the , tests you intend to run since so many , thing scan be tested a calendar will , keep you organized and Industry you , don't run tests all willy-Nelly and lose , track of your progress , once you'vie duplicated your page and , made your changes you need to assign , traffic to the variant this allows you , to weigh which page gets more traffic by , default we , choose percent for each variance of , both pages receive an equal amount of , visitors next republish your landing , page to start the test and track the , performance between the two variants so , how do you track the performance well , I'm glad you asked once your new page , variant starts getting traffic you'll , need enough data to ensure that the , results are clear if your traffic is too , low or the results are too close your , data can swing either way too easily to , know your outcome confidently to help , you with sunburns has a confidence , column to show you how statistically , valid your testis you want your , confidence level to be At's percent or , higher to know for sure that your , results are valid and not by chance in , some cases you might not reach , percent however you can declare winner , based off of higher conversion rates , instead the confidence level is there to , validate the statistical significance of , your results Ina let you know without a , doubt that the change sin your variant , are the true reason you saw more , conversion sat this point if your test , variant is outperforming your champion , variant you can promote the variant to , become the new champion how wonderful , for you if the challenger is , outperforming can discard the , variant and keep your old champion this , archives the page but keeps all data , intact even though you did't increase , the conversion rate you will have , learned something from the test to help , with future marketing efforts test , variant might win over the champion , variant but it might not be the , conversion rate of an old variant that , you created weeks ago you want to see , those numbers go back to the proverbial , drawing board and create a new test , variant based on the performance of the , pa stone , the idea is to optimize the performance , of the winner and repeat every so often , test analyze repeat there is one more , very important thing that need to , point out into Abe testing center the , reset stats button don't ever touch this , button never ever ever ever ever ever , ever you will lose everything you may , not lose everything but you'll lose all , of your stat sand you'll never be able , to get them back again this is a , horrible situation if you're needing to , report results to a client and can't , lose historical data , don't touch the button I can go on and , on about a/b testing but that's today's , brief tutorial in the next video I'll be , covering one of the herringbone's tools , to further help convert users pop-ups , and sticky bars if you enjoyed this , video go ahead and click that like , button below and make sure you click , that red subscribe button to be , the second I release anew video if you , have any questions or need some , direction'm your man just leave a , question or comment below and I'll see , you in the next video
